Fashion & lifestyle

Copy that glows

“Words as captivating as a neon light”

Bold, human copy for fashion & lifestyle brands that want to stand out. I'll help you create website copy, email campaigns, SEO blogs, and social captions that make your marketing work harder.

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ABOUT

MEET MARIA

The woman behind the words

I help fashion & lifestyle brands make their marketing go further with copy that complements their aesthetic, draws their ideal audience in, and makes them want to stick around.

I’ve got a knack for blending intrigue and commerciality in my words thanks to my decade-long background in fashion sales. I was a B2B sales rep and a visual merchandiser before becoming a copywriter, so I know how to capture attention and interpret analytics. I also know exactly what your customers are looking for, because I’ve spent so much time working with them IRL.

I love creating copy that instantly gets seen, but also makes readers feel seen. Because ultimately, the strongest forms of marketing are built on connection.

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WHO I WORK WITH

FASHION & LIFESTYLE BRANDS READY TO SOUND AS GOOD AS THEY LOOK

Clothing brandsJewelry & accessory brandsSkincare & beauty brandsStylistsInterior decor brandsTravel & hospitality brands

SERVICES

WHAT I CAN DO FOR YOUR BRAND

Website Copy

Home pages, about pages, and product pages that instantly grab attention and tell readers everything they need to know about your brand.

Email Marketing

Welcome sequences, campaigns & newsletters with a proven track record of 55%+ open rates (well above the 38% industry average).

SEO Blogs

Short to long-form content that gets to the forefronts of Google while building brand authority and providing value to your ideal audience.

BRAND VOICE

A distinctive voice strategy and guidelines doc so your brand sounds consistent, memorable, and unmistakably you in every channel.

HOW IT WORKS

THREE STEPS TO COPY THAT CONVERTS

DISCOVERY CALL

We get to know each other. I learn everything about your brand, your audience, and your goals. Free, no obligation — just a conversation to see if we’re a good fit.

RESEARCH & PROPOSAL

I deep-dive into your audience, competitors, and brand voice. Then I send a clear proposal: deliverables, timeline, and investment — no surprises.

COPY DELIVERED

Polished, on-brand copy delivered ahead of deadline. Revisions are always included — I’m not done until you love it.

WHAT CLIENTS SAY

Glowing Reviews

“She made everything so easy. The copy sounded exactly like us, only better.”

— Styling service client

“Our email open rates jumped significantly after working with Maria. I didn’t think copy could make that kind of difference.”

— Fashion brand client

“I’ve heard that I’m a pleasure to work with and that I make things so easy — more than a few times.”

— Client feedback, multiple clients

“She’s super organised, always delivers ahead of deadlines, and her deliverables are always beautifully formatted.”

— Repeat client

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