If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably wondered what your blog posts should look like \u2014 or more specifically, how long they should be. Worry not, because you’re in the right place.<\/p>\n
There’s no single correct answer \u2014 it really depends on the individual blog and its topic. However, long form blogs generally tend to perform better when it comes to SEO. Long form blogs are perceived as more valuable because they naturally contain more information. Search engines prioritise content that really answers questions people are looking for, and most of the time those tend to be long form blogs.<\/p>\n
With that said, quality over quantity always. Don’t force a long form blog if you don’t have enough to say.<\/em><\/p>\n Yes \u2014 data from Medium showed that their best performing articles tended to be around 1600 words long. Avid readers still exist, and if someone is looking for information on a specific topic, they won’t mind taking a few extra minutes to read something helpful. This is why formatting is so important: make your blog easily skimmable so people want to read every word.<\/p>\n The beauty of blog content is that while there are best practices, there are no rigid rules. Try your best to write comprehensive blogs that cover the bases of your chosen topics, as they’ll provide more value to readers and look better to search engines. But there’s no magic word count you have to hit every single time.<\/p>\n","protected":false},"excerpt":{"rendered":" How long should your blog posts actually be? Here’s everything you need to know about blog word count, long form vs short form content, and how to choose what’s right for your brand.<\/p>\n","protected":false},"author":3,"featured_media":209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_type_label":"","portfolio_client":"","portfolio_client_type":"","portfolio_excerpt":"","portfolio_drive_link":"","portfolio_outcome":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-content-writing"],"yoast_head":"\nWhat is a long form blog?<\/h2>\n
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The benefits of long form blogs<\/h2>\n
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Do people still read long form blogs?<\/h2>\n
When to choose a short form blog<\/h2>\n
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