Don’t get me wrong, I’m still team aspirational fashion copywriting. Especially when it comes to higher end or luxury brands. You need to have that level of dreaminess and prestige to truly sell the luxury element of your brand, which is why you can’t go full casual\/conversational (IMO).<\/p>\n
Fashion has always been about selling a dream or a specific lifestyle. It’s about the dress that makes your crush fall in love with you, the sunglasses that make you feel like a celebrity, the bag that makes you feel like your life is actually together, the boots that give you Nancy Sinatra levels of confidence \u2026 it’s only natural to want to hype up your fashion products and talk about how beautiful they are \u2014 and, in turn, how beautiful they’ll make the wearer feel.<\/p>\n
So yes, it is ok to use words and descriptors like radiant, dazzling, sophisticated, dreamy, refined, and\/or sleek. I use them all the time for my clients. But it’s when you only<\/em> use words like these that you might get in trouble. There’s building the dreamworld, then there’s turning it into a reality. That’s where relatability comes in.<\/p>\n Ok, so you know how to make your brand and your products sound beautiful and luxurious through aspirational copy. Now you can use the relatability element to make it stand out. It’s a delicate balance, but when it works, it’ll be the key to making your copy stand out in a sea of luxury voices.<\/p>\n Here are my favourite ways of making fashion copywriting more relatable:<\/p>\n By keeping these tips in mind, your fashion copy can feel elegant and luxurious while remaining relatable to the average person. Your brand will become appealing in every sense of the word \u2014 talk about a win-win situation!<\/p>\n","protected":false},"excerpt":{"rendered":" Fashion has always been about selling a dream. But copy that’s only aspirational can feel out of reach. Here’s how to balance aspirational and relatable to make your copy stand out.<\/p>\n","protected":false},"author":3,"featured_media":205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_type_label":"","portfolio_client":"","portfolio_client_type":"","portfolio_excerpt":"","portfolio_drive_link":"","portfolio_outcome":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"yoast_head":"\nHow to make fashion copywriting feel more relatable<\/h2>\n
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