It started with a video script, an early morning work schedule, and a dog. Back in 2018, I was a visual merchandiser with mostly free afternoons and a lifelong love of writing. I never really thought I could make a career of it. Then I had a lightbulb moment after a few conversations with friends […]
Read more →Have you ever heard the saying “people don’t buy products, they buy emotions”? There are other iterations, like “people don’t buy products, they buy results/stories/an identity/a better version of themselves”. However you want to spin it, the principle remains the same. Yes, people do buy physical products. But the reason they buy is emotionally-driven. They’re […]
Read more →As a fashion copywriter, I often find that certain copywriting tips and best practices don’t fully apply to our industry. It’s one of the reasons I started this blog. Not sure what I mean? Most copywriting experts say the best copy is relatable. It really helps the reader imagine how the product or service being […]
Read more →They say your website is like your digital business card. A total reflection of your brand and ethos. And if you have a fashion or lifestyle brand, your website will also serve as your online storefront. Either way, it’s kind of a big deal. Potential customers will be heading to your website for a few […]
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