Before you sell anything, you need to know who you’re selling to. That’s where a customer or buyer persona comes in. Messaging becomes a lot stronger when you’re writing with a specific audience in mind, because you’ll be able to address their struggles, wants, and needs. But how do you find out what these are […]
Read more →With AI overviews changing the search engine landscape, you’re probably wondering if blogging is even worth it anymore. They’re the first thing you see when you open up Google, which has changed how users interact with more conventional websites and articles. It’s true that some people aren’t clicking through to web pages because they’re satisfied […]
Read more →Does SEO feel more like a four letter word to you than a three letter abbreviation? Look, I get it. It can seem intimidating at first, especially if you’re more of a creative at heart. It’s probably why you work in fashion, beauty, interior design, or another lifestyle-oriented field. You want your brand’s website to […]
Read more →Not every lifestyle brand is a fashion brand, but every fashion brand can also be a lifestyle brand. Don’t worry if that sentence felt confusing. That’s what I’m here to break down. If you’ve ever studied even a little bit of marketing, you’ll know that customer profiles or avatars are super important. You can’t create […]
Read more →So, you’re thinking about starting a blog for your fashion or lifestyle brand, but you’re not sure how often you should be posting. Or maybe you’ve already published a few posts, but you need a little guidance when it comes to editorial planning. You’re in the right camp regardless of which camp you fall into. […]
Read more →If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably been wondering what the blog articles should look like. Or, more specifically, how long they should be. Maybe you’ve been chatting with a content writer and have felt lost when they brought up word count. Or maybe you’ve written […]
Read more →You’ve set up your blog. You have your editorial calendar planned out months in advance. You’re ready to write … but you’re not quite sure if your content is the very best it can be. Sound familiar? In the content writing world, you’ll often see the term “high quality content.” I won’t lie, it’s a […]
Read more →Social media, email marketing, and blogging? I know, I know. It sounds like a lot. If you’re a fashion or lifestyle business owner, you’ve probably already got a lot on your plate. You may be wondering if starting a blog for your business is worth it, or if you should stick to other forms of […]
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