Before you sell anything, you need to know who you’re selling to. That’s where a customer or buyer persona comes in. Messaging becomes a lot stronger when you’re writing with a specific audience in mind, because you’ll be able to address their struggles, wants, and needs. But how do you find out what these are […]
Read more →It started with a video script, an early morning work schedule, and a dog. Back in 2018, I was a visual merchandiser with mostly free afternoons and a lifelong love of writing. I never really thought I could make a career of it. Then I had a lightbulb moment after a few conversations with friends […]
Read more →Have you ever heard the saying “people don’t buy products, they buy emotions”? There are other iterations, like “people don’t buy products, they buy results/stories/an identity/a better version of themselves”. However you want to spin it, the principle remains the same. Yes, people do buy physical products. But the reason they buy is emotionally-driven. They’re […]
Read more →With AI overviews changing the search engine landscape, you’re probably wondering if blogging is even worth it anymore. They’re the first thing you see when you open up Google, which has changed how users interact with more conventional websites and articles. It’s true that some people aren’t clicking through to web pages because they’re satisfied […]
Read more →Does SEO feel more like a four letter word to you than a three letter abbreviation? Look, I get it. It can seem intimidating at first, especially if you’re more of a creative at heart. It’s probably why you work in fashion, beauty, interior design, or another lifestyle-oriented field. You want your brand’s website to […]
Read more →Not every lifestyle brand is a fashion brand, but every fashion brand can also be a lifestyle brand. Don’t worry if that sentence felt confusing. That’s what I’m here to break down. If you’ve ever studied even a little bit of marketing, you’ll know that customer profiles or avatars are super important. You can’t create […]
Read more →As a fashion copywriter, I often find that certain copywriting tips and best practices don’t fully apply to our industry. It’s one of the reasons I started this blog. Not sure what I mean? Most copywriting experts say the best copy is relatable. It really helps the reader imagine how the product or service being […]
Read more →So, you’re thinking about starting a blog for your fashion or lifestyle brand, but you’re not sure how often you should be posting. Or maybe you’ve already published a few posts, but you need a little guidance when it comes to editorial planning. You’re in the right camp regardless of which camp you fall into. […]
Read more →If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably been wondering what the blog articles should look like. Or, more specifically, how long they should be. Maybe you’ve been chatting with a content writer and have felt lost when they brought up word count. Or maybe you’ve written […]
Read more →They say your website is like your digital business card. A total reflection of your brand and ethos. And if you have a fashion or lifestyle brand, your website will also serve as your online storefront. Either way, it’s kind of a big deal. Potential customers will be heading to your website for a few […]
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