Social media, email marketing, and blogging? I know, I know — it sounds like a lot. If you’re a fashion or lifestyle business owner, you’ve probably already got a lot on your plate. Here’s an honest look at whether starting a blog is worth it for your brand.
The benefits of starting a blog
Blogging boosts SEO & increases website traffic
This is the number one benefit to blogging. Search engines are always on the lookout for fresh content — blogging provides a steady stream of it. Each post is a new opportunity to add relevant keywords to your website. And it allows people to find you in unexpected ways: your blog post about cashmere might attract readers who’ve never heard of your brand, but are now on your website.
Blogging builds authority & trust
People don’t buy from brands, they buy from people they trust. Blogging lets you share styling advice, care tips, material information, industry trends, and your own values. Long-form content gives you the space to really show your knowledge in a way that social media and email simply can’t.
Blogging supports social media & email marketing
Don’t think of blogging as one more thing you have to do — think of it as a complement to your existing efforts. Work with monthly themes across your blog, emails, and social content. Start with the blog post (your longest form of content), then condense and adapt for each platform. You don’t have to reinvent the wheel every time.
What to keep in mind
Blogging and SEO are long-game strategies — it can take anywhere from a few months to a year or more for blogs to rank. Consistency is key. An odd post here or there probably won’t get you the results you’re looking for.
How to make blogging work for your brand
- Set a realistic posting schedule. Don’t get overly ambitious. Take a look at your schedule and gauge how much time you genuinely have. One post a month done well beats eight posts done poorly.
- Choose quality over quantity. A single high quality blog post will do more for you than a bunch of mediocre ones.
- Target your ideal customer. Choose topics that your customers are interested in and problems you can solve for them. Poll your followers, check your FAQ, or use Reddit and Threads to find out what your customers are really asking.
When a blog might not be the right fit
Despite all the benefits, blogging might not be for you right now — and that’s okay. Shelf it if you don’t have the time or resources to do it properly. It’s better to wait until you can really give it your all than to start inconsistently and abandon it.