They say your website is like your digital business card — a total reflection of your brand and ethos. And if you have a fashion or lifestyle brand, your website also serves as your online storefront. It’s kind of a big deal.
While visuals and aesthetics are important, it’s the copy that instils the trust needed to get customers to convert. Here are the pages every fashion and lifestyle brand should include.
Home Page
Every website needs at least one page, and it’ll be the home page. Your home page is the introduction to your brand — make sure it explains what your brand is about and what you do. Think of it as the elevator pitch version of everything you’re trying to explain. It doesn’t have to be long, but it does need depth.
About Page
Many business owners feel nervous about this page, but consider the data:
- 52% of people say they want to see an about page when they first land on a website
- 31% of people say the about page is the most important page on a website
- Customers who visit an about page spend 22.5% more than those who don’t
Don’t think of it as an “about you” page — think of it as an “about what we can do for you” page. Keep your brand’s ethos and vision front and centre.
Materials / Ingredients Page
A materials page is a huge bonus for fashion or jewellery brands. An ingredients page is the equivalent for beauty and skincare brands. Your customers want to know what your products are made of — for lifestyle preferences, sensitivities, or simply curiosity. Having this page makes your brand appear more transparent and trustworthy.
Sustainability Page
If you’re claiming to be a sustainable brand, you’ll definitely want a dedicated sustainability page. Use it to outline the exact ways you’re upholding your commitment — from materials to production practices and charitable partnerships. Transparency is crucial.
Unique Offers
Does your brand provide special services — personal styling sessions, customisation, repairs? Highlight them with a separate page. It helps your brand stand out and makes those services easy to find.
FAQ
Having both comprehensive and scannable versions of necessary information caters to all types of customers. A FAQ satisfies the impatient scanners while your detailed pages serve the thorough researchers. It also helps defer unnecessary customer inquiries.
Blog
A company blog is a great way to boost SEO, draw in organic traffic, and create a resource hub for your customers. There’s a reason so many businesses still rely on blogging as a core part of their marketing strategy.