If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably wondered what your blog posts should look like — or more specifically, how long they should be. Worry not, because you’re in the right place.
How long should your blogs be?
There’s no single correct answer — it really depends on the individual blog and its topic. However, long form blogs generally tend to perform better when it comes to SEO. Long form blogs are perceived as more valuable because they naturally contain more information. Search engines prioritise content that really answers questions people are looking for, and most of the time those tend to be long form blogs.
With that said, quality over quantity always. Don’t force a long form blog if you don’t have enough to say.
What is a long form blog?
- A short form blog is around 500–600 words. Good for a quick overview of a topic.
- A medium form blog ranges from 700–1200 words. A good length to provide comprehensive value for many topics.
- A long form blog is anything above 1200 words, generally capping around 2000–2500 words. Only choose this length if the topic truly warrants it.
The benefits of long form blogs
- They tend to rank higher in search engines
- You can provide readers with more value and answer more of their questions
- They build credibility and authority in your industry
- Engaged readers spend more time on your website (reducing bounce rate)
- You can use them as a foundation for social media posts and emails
Do people still read long form blogs?
Yes — data from Medium showed that their best performing articles tended to be around 1600 words long. Avid readers still exist, and if someone is looking for information on a specific topic, they won’t mind taking a few extra minutes to read something helpful. This is why formatting is so important: make your blog easily skimmable so people want to read every word.
When to choose a short form blog
- You genuinely have no more information to share on the topic
- The keyword/topic doesn’t have a lot of competition
- You’ve already done the heavy lifting with other long form blogs and want to alternate
The beauty of blog content is that while there are best practices, there are no rigid rules. Try your best to write comprehensive blogs that cover the bases of your chosen topics, as they’ll provide more value to readers and look better to search engines. But there’s no magic word count you have to hit every single time.