So, you’re thinking about starting a blog for your fashion or lifestyle brand, but you’re not sure how often you should be posting. Or maybe you’ve already published a few posts, but you need a little guidance when it comes to editorial planning. Whichever camp you fall into, you’re in the right place.
Consistency is key
One thing to remember about SEO blogging is that consistency is key. Search engines like fresh content, but they also like websites with a healthy archive of information.
Think of it this way: if you’re on the hunt for a new hair salon, which would look more credible — a salon with an up-to-date website and regular social media posts, or one whose website and social pages haven’t been updated in 5 years? A website that’s regularly maintained looks more credible to everyone. That’s why if you’re going to start a blog, it’s best to truly commit to it.
Find a schedule that works for you
This could mean once a month or once a week. You’ll need to do some trial and error to figure out what works best for you — it truly depends on your own capacity for blogging. Personally, I like to consider this on a monthly basis. Weekly can feel too tight, but quarterly can feel too stretched out.
If your schedule is already busy, start with a monthly blog. If you have more free time, increase to bi-monthly or weekly. Always prioritise quality over quantity.
Is there a specific number of posts you should publish per month?
I recommend at least 1–2 posts a month to maintain consistency. It’s like deep cleaning your house — tending to your blog on a monthly basis will keep it in decent shape. Plus, if you’re choosing strategic content and keywords that don’t have too much competition, you should still be able to rank even with just a few posts a month.
Tips for maintaining a consistent blogging schedule
- Give yourself ideal posting dates. Having a concrete date in mind will help you stay focused and consistent. Maybe it’s the 1st and 15th of each month, or every Wednesday.
- Combine your content. Instead of thinking of blogging as a new task, consider it an add-on to what you’re already doing. Think of an umbrella content theme and apply it across your blog, email, and social. Start with the blog post since it’s the longest form — then repurpose from there.
- Don’t be afraid to repurpose content. If you have a well-established blog and you’re feeling crunched for time, give an older post a refresh instead of creating something new.
- Focus on quality over quantity. A single high quality blog post will be more beneficial than five low quality ones.
- Give yourself grace. Consistency is important, but so is your mental health. You can always pick things back up when you’re ready.