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A selection of copy projects across brands, industries, and formats.

SEO Blog Post ↗ Read in Drive

2B vs 2C Hair: What It Is & How To Care For It

Laifen · Hair care brand

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We know that hair types can be broken down into four main categories. But did you know that in the haircare world, each hair type can be further defined by its exact texture? That’s where names like 2B and 2C come in. These aren’t just code names for hairstylists. They’re identifiers that can help you better understand and care for your hair.

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Earned first-page Google visibility for a competitive beauty search term, ranking above major industry players including Allure

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SEO Blog Post ↗ Read in Drive

Everything You Need To Know About Rice Pearls

Oceano Jewels · Fine jewellery brand

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With their delicate beauty and timeless elegance, rice pearls have become one of the most popular pearl varieties of the year. These petite pearls are ideal for creating lustrous strands that still exude organic charm, offering a contemporary alternative to classic round shapes. But what exactly are they, and where do they come from?

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Achieved top placement in both Google search and AI overview results for a strategic jewellery content piece

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Email Campaign ↗ Read in Drive

Year-Round Core Capsules Launch Email

The Minimalist Wardrobe · Styling service

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Subject: Something big just happened to the Core Capsule. — We’ve been working hard over the past few months to make the Core Capsule the best it can be, which has meant saying goodbye to it. Or at least, the version of it that you knew.

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Drove strong subscriber engagement and conversions, achieving a 56% open rate and nearly 5% click-through rate

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Email Campaign ↗ Read in Drive

Boho Beach Capsule Launch Email

The Minimalist Wardrobe · Styling service

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Subject: All the outfits you need for your summer getaway 🏖️ — If you agree that it’s just not summer without a trip (or ten) to the beach, you’ll want to check out our latest Mini Expansion Capsule: Boho Beach Holiday!

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Delivered standout campaign performance, achieving a 63.97% open rate and 5.76% click-through rate

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SOCIAL MEDIA

Social Media Caption ↗ Read in Drive

Instagram Caption — The Minimalist Wardrobe (Modern Casual)

The Minimalist Wardrobe · Styling service

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A capsule wardrobe foundation for those who like to keep it casual. The Modern Casual Year-Round Core Capsule is perfect for anyone who prefers a more relaxed approach to style, but still wants to find easy ways to make their basics feel more elevated.

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Drove high-performing social engagement, generating 1,464 likes and 64 shares

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Social Media Caption ↗ Read in Drive

Instagram Caption — The Minimalist Wardrobe (Core Capsules)

The Minimalist Wardrobe · Styling service

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Yes, you read that right. Instead of just one Core Capsule, we're excited to now offer three different Core Capsules to cater to different tastes and aesthetics: Timeless Classic, Modern Casual, and Minimal Feminine.

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Sparked strong audience engagement, generating 1,265 likes, 26 comments, and 44 shares

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Product Description ↗ Read in Drive

André Montana Coral Sunglasses — Product Description

André Montana · Luxury eyewear brand

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Inspired by Australia's Great Barrier Reef, the exquisite Coral sunglasses replicate the intricate beauty of its namesake — embellished with over 250 handset Swarovski crystals.

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Worn by Beyoncé during her world tour

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Product Description ↗ Read in Drive

Didier Dubot Sélection. D Silver Earring — Product Description

Didier Dubot · Fine jewellery brand

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Designed to encourage self-expression, these earrings showcase the bold side of minimalism. Our signature letter D is recreated as eye-catching hoops in sterling silver with a gleaming white gold finish.

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Supported a best-selling product launch through conversion-focused ecommerce product storytelling

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Website Copy ↗ Read in Drive

Styling Course Sales Page Copy — The Minimalist Wardrobe

The Minimalist Wardrobe · Styling service

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The women who always look effortlessly put-together don’t have magic powers—they simply understand the art and science behind flattering style. This course helps you become one of them, revealing visual principles that stylists swear by to achieve harmonious, confidence-boosting looks.

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Positioned a highly rated styling course for conversion with transformation-focused sales messaging

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Website Copy ↗ Read in Drive

About Page Copy — Conscious Coterie

Conscious Coterie · Sustainable fashion brand

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We’re a collective of tastemakers on a mission to help you embrace your vibrant spirit. We’re conscious about the fabrics, colors, and silhouettes we choose, only curating the garments that will fully complement your body and lifestyle.

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Supported a boutique's transition from brick-and-mortar retail to ecommerce with strategic brand storytelling

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